An AI expert beside every user

Every “How do I do this?” gets answered instantly.

An AI agent trained on your product: it sees where the user is and talks them through whatever they’re trying to do.

  • Knows every process, setting and approved answer
  • Follows what is happening on screen, with permission
  • Available 24/7, in any language
  • Adapts as users ask, interrupt or change direction
Trusted by
  • Y Combinator logo
  • NFX logo
  • Latitud logo
  • Nazca logo
The problem

When users get stuck, they wait for a human.

Roxels answers the moment it happens, 24 hours a day, in any language. The reply arrives in seconds, right where the user is.

1They look for the answer
The help article shows a screen that looks nothing like theirs.
They ask in their own words, in their own language.
2They need someone who understands
They open a ticket and describe the problem from memory.
Roxels sees the screen and answers for the exact step they are on.
3They get back to work
The answer arrives the next business day, if it arrives at all.
They finish in the same minute and get back to work.
See what it feels like

Different goals. The same expert beside you.

Users explain what they need. Roxels adapts the conversation to the task in front of them.

User

“Can you help me finish this setup?”

Roxels

Walks through the form field by field, answers questions and captures the information the user provides.

Outcome

The form is completed with everything your team needs to move forward.

What Roxels does for every user

One expert, multiplied by every user.

Your best person can only sit with one user at a time. Roxels sits with all of them at once, as patient on the two-hundredth session as on the first, awake when your team isn’t, learning what users keep asking, and leaving every conversation written down.

Attention01

Unlimited sustained attention

Attention

The 200th session of the day gets the same care as the first. Same patience, same precision, every single time.

Availability02

Available every hour of the day

Availability

Your users hit problems at 2am on a Sunday. Roxels answers then, in whatever language they ask in.

Memory03

Every repeated question becomes a signal

Memory

The third time a user asks the same question is a product signal. Roxels catches it, documents it, and answers with the same welcome every time.

Freshness04

Always current with your product

Freshness

Ship a change and the knowledge updates with it. Users get the version of the answer that is true today.

Visibility05

Full session record

Visibility

What they asked. What Roxels answered. What changed. Your team can read exactly what happened, whenever they want.

Attention01

Unlimited sustained attention

Attention

The 200th session of the day gets the same care as the first. Same patience, same precision, every single time.

Availability02

Available every hour of the day

Availability

Your users hit problems at 2am on a Sunday. Roxels answers then, in whatever language they ask in.

Memory03

Every repeated question becomes a signal

Memory

The third time a user asks the same question is a product signal. Roxels catches it, documents it, and answers with the same welcome every time.

Freshness04

Always current with your product

Freshness

Ship a change and the knowledge updates with it. Users get the version of the answer that is true today.

Visibility05

Full session record

Visibility

What they asked. What Roxels answered. What changed. Your team can read exactly what happened, whenever they want.

Attention01

Unlimited sustained attention

Attention

The 200th session of the day gets the same care as the first. Same patience, same precision, every single time.

Availability02

Available every hour of the day

Availability

Your users hit problems at 2am on a Sunday. Roxels answers then, in whatever language they ask in.

Memory03

Every repeated question becomes a signal

Memory

The third time a user asks the same question is a product signal. Roxels catches it, documents it, and answers with the same welcome every time.

Freshness04

Always current with your product

Freshness

Ship a change and the knowledge updates with it. Users get the version of the answer that is true today.

Visibility05

Full session record

Visibility

What they asked. What Roxels answered. What changed. Your team can read exactly what happened, whenever they want.

Attention01

Unlimited sustained attention

Attention

The 200th session of the day gets the same care as the first. Same patience, same precision, every single time.

Availability02

Available every hour of the day

Availability

Your users hit problems at 2am on a Sunday. Roxels answers then, in whatever language they ask in.

Memory03

Every repeated question becomes a signal

Memory

The third time a user asks the same question is a product signal. Roxels catches it, documents it, and answers with the same welcome every time.

Freshness04

Always current with your product

Freshness

Ship a change and the knowledge updates with it. Users get the version of the answer that is true today.

Visibility05

Full session record

Visibility

What they asked. What Roxels answered. What changed. Your team can read exactly what happened, whenever they want.

What Roxels is trained on

Your product, your users, your rules.

Roxels learns whichever way is easiest for you. One source is enough to start.

  • Your live productGive us a login and it learns by using it
  • Your codebaseLearns what the product can and cannot do
  • DocumentationEvery written spec and reference
  • SOPsThe exact way your team does it
  • Help centerPublic articles and guides
  • Product videosWalkthroughs and recordings
  • ScreenshotsWhat each screen looks like
  • Internal notesThe context that lives in your team's chats
Keeps learning

Every conversation makes it sharper about how your product behaves and how users phrase things.

Account context

Who the user is and how their workspace is set up, so answers match their setup.

Escalation rules

Where Roxels stops and brings a person in.

Where users find it

Embedded in your product, or shared by link.

Roxels lives inside your app for users who are already there, or opens in a browser tab for anyone you send it to. Same conversation, either entry point, and it can carry your branding instead of ours.

Embedded

Inside your product

Roxels opens where the user already is. They ask, it responds, they finish the task on the same screen.

Your product
Ask
Browser link

Share it with a link

Send a URL to anyone. They open it in a browser tab and start the conversation right away.

help.yourcompany.com/ask
How can I help you get started?
White label

Nobody has to know it's Roxels.

It wears your logo, your colors, your voice and your domain. Users just see your product getting remarkably good at helping them.

Your logoYour colorsYour voiceYour domain
How it works

From “I don’t know how to do this” to done, in minutes.

Step 1 of 5

You train it once

Everything your best support person knows goes in: product, processes, edge cases and boundaries.

Your product
Home
Members
Billing
Settings
Knowledge base
Product documentation
Internal SOPs
Support history
Knowledge loaded
Roxels
Trained on your product. Ready for the first question.
What makes it different

It sees what the user sees.

Roxels follows the screen live and responds to what is happening now, so users can explain things in their own words.

Overview
Projects
Members
Billing
Settings
Members
Click “Invite people”
In their own words

The questions your users actually ask.

“Where’s the thing to change who can see this?”

Say it however you want
Roxels

Roxels understands the intent and takes them to the right feature by name.

Say it however you want

“What should I put in this field?”

Fill the form right
Roxels

Roxels reads the form on screen and tells them what that field expects, with an example.

Fill the form right

“I connected the account, what do I do next?”

Finish the setup
Roxels

Roxels knows the full process and walks them through the remaining steps in order.

Finish the setup

“Wait, what happens if I choose this instead?”

Keep asking
Roxels

Roxels answers in context and picks up exactly where the user left off.

Keep asking

“It says my import failed. What went wrong?”

Understand the error
Roxels

Roxels explains the message in plain words and shows the fix on their own screen.

Understand the error

“¿Cómo invito a alguien de mi equipo?”

Ask in your language
Roxels

Roxels replies in the language the user speaks and guides them the same way.

Ask in your language

“Where’s the thing to change who can see this?”

Say it however you want
Roxels

Roxels understands the intent and takes them to the right feature by name.

Say it however you want

“What should I put in this field?”

Fill the form right
Roxels

Roxels reads the form on screen and tells them what that field expects, with an example.

Fill the form right

“I connected the account, what do I do next?”

Finish the setup
Roxels

Roxels knows the full process and walks them through the remaining steps in order.

Finish the setup

“Wait, what happens if I choose this instead?”

Keep asking
Roxels

Roxels answers in context and picks up exactly where the user left off.

Keep asking

“It says my import failed. What went wrong?”

Understand the error
Roxels

Roxels explains the message in plain words and shows the fix on their own screen.

Understand the error

“¿Cómo invito a alguien de mi equipo?”

Ask in your language
Roxels

Roxels replies in the language the user speaks and guides them the same way.

Ask in your language

“Where’s the thing to change who can see this?”

Say it however you want
Roxels

Roxels understands the intent and takes them to the right feature by name.

Say it however you want

“What should I put in this field?”

Fill the form right
Roxels

Roxels reads the form on screen and tells them what that field expects, with an example.

Fill the form right

“I connected the account, what do I do next?”

Finish the setup
Roxels

Roxels knows the full process and walks them through the remaining steps in order.

Finish the setup

“Wait, what happens if I choose this instead?”

Keep asking
Roxels

Roxels answers in context and picks up exactly where the user left off.

Keep asking

“It says my import failed. What went wrong?”

Understand the error
Roxels

Roxels explains the message in plain words and shows the fix on their own screen.

Understand the error

“¿Cómo invito a alguien de mi equipo?”

Ask in your language
Roxels

Roxels replies in the language the user speaks and guides them the same way.

Ask in your language

“Where’s the thing to change who can see this?”

Say it however you want
Roxels

Roxels understands the intent and takes them to the right feature by name.

Say it however you want

“What should I put in this field?”

Fill the form right
Roxels

Roxels reads the form on screen and tells them what that field expects, with an example.

Fill the form right

“I connected the account, what do I do next?”

Finish the setup
Roxels

Roxels knows the full process and walks them through the remaining steps in order.

Finish the setup

“Wait, what happens if I choose this instead?”

Keep asking
Roxels

Roxels answers in context and picks up exactly where the user left off.

Keep asking

“It says my import failed. What went wrong?”

Understand the error
Roxels

Roxels explains the message in plain words and shows the fix on their own screen.

Understand the error

“¿Cómo invito a alguien de mi equipo?”

Ask in your language
Roxels

Roxels replies in the language the user speaks and guides them the same way.

Ask in your language
What changes for your team

Your experts stop repeating what Roxels already knows.

Roxels stays beside users through the questions and processes your team has explained hundreds of times. Your people step in when the situation genuinely needs them.

Before Roxels
  1. 01
    Search
  2. 02
    Wait
  3. 03
    Explain the context again
  4. 04
    Schedule a call
With Roxels
  1. 01
    Ask
  2. 02
    Show
  3. 03
    Keep going
Pricing

You pay for the work Roxels actually does.

Every product carries a different load, so a fixed price list would be a guess. We study your case, size the usage and send a quote built around it.

Usage based

You pay for what Roxels actually does. Quiet month, smaller bill.

Priced per case

We look at your product, your volume and where Roxels lives before we quote anything.

No surprise tiers

One number, agreed up front, with the assumptions written down next to it.

Want your number?

Book a call, show us your product, and you leave the conversation knowing what Roxels would cost you.

Get a quote
FAQ

Frequently asked questions

How does Roxels learn our product and internal processes?+

Your team connects product documentation, playbooks, goals and instructions once. Roxels uses that knowledge in every conversation. You control what it knows, how it responds and when it should escalate.

Can it guide users inside our actual product?+

Yes. With permission, Roxels follows the user’s screen and adapts its guidance to what they are actually seeing.

Can users interrupt and ask follow-up questions?+

Yes. Roxels keeps the context of the current conversation, so users can clarify, change direction or ask something related and keep going from where they are.

What happens when Roxels does not know?+

It stays inside what it knows. Based on your rules, it asks for more context, explains its limits, or hands the conversation over to your team with everything already captured.

Does it replace our support team?+

No. It handles the repeatable product questions and guided processes your team has already answered many times, so your people stay available for the cases that need judgment.

Does the user need to install anything?+

No. Roxels can be embedded in your product or opened through a browser link. Screen sharing is optional and permission-based.

What information does our team receive afterward?+

Depending on the configuration, Roxels can produce conversation summaries, captured fields, completed checklists and structured data sent through webhooks or connected systems.

What languages does Roxels speak?+

Roxels holds conversations in multiple languages and adapts to the language the user speaks.

Give every user someone they can ask.

See what Roxels would feel like inside your product.