Built from a real problem, scaling the solution
We built Roxels while building AI agents for logistics. We needed to gather information from our clients for onboarding and tried everything — spreadsheets, forms, custom UIs, agents, and calls. The calls worked best, but they didn't scale. So we built Roxels.
Every company has this problem
Critical business knowledge moves through calls and screen shares. The people on those calls carry context that almost never makes it into documentation. Roxels captures that exchange.
The problem we lived
Our clients needed help filling out forms and setting up systems. We tried every format — spreadsheets came back incomplete, forms got abandoned, UIs confused users. The only thing that worked was getting on a call and walking them through it. Every time.
What we learned
The call was the best solution because it combined voice, screen visibility, and real-time adaptation. The person understood everything, the data came back complete, and blockers got resolved on the spot. The problem: calls depend on human time, and human time doesn't scale.
What we built
Roxels is an AI team member that joins those sessions. It talks with users by voice, sees their screen, asks follow-up questions, and either guides them step by step or handles the entire flow on their behalf. Every session ends with the structured data your system needs to move forward.
What if the person who understands your product best could be right there with every user, simultaneously?
Roxels turns high-touch interactions into scalable, documented sessions.