Backed by Y Combinator
Founder-level assistance at scale for onboarding

Roxels is like having the best person sitting next to your users on their computer: guiding each step or handling the process for them.

    • Voice conversation in any language
    • Guides step by step — or does it for them
    • Real-time screen observation
    • Send your backend the required webhooks  
Why Choose us

Why Choose Roxels

Roxels works alongside your team — handling the sessions that consume the most hours

Customer Onboarding
Walks new clients through setup, answers questions on screen, or completes the configuration for them.
Guided Setup & Forms
Turns spreadsheets and forms into guided conversations. Collects complete, validated data — or gathers it entirely by voice.
How it works

Five steps. One session. Structured output.

Why this matters

Your users drop off during setup because they can't figure it out on their own

Every product has flows that look simple from the inside and confusing from the outside. Users get stuck on a configuration step, abandon a form halfway through, or give up during onboarding.

It would be great if you could personally help every customer, but unfortunately that is not possible. The usual solutions — help articles, small chat boxes, how-to tutorials — don't have the context to help at the exact moment it matters

Operational impact

What changes when Roxels handles your  guided interactions

  • Every session produces structured output your team can act on
  • AI guides step by step or completes the flow on the user's behalf
  • Webhook integration sends data directly to your backend.
About Roxels

Built from a real problem

We built Roxels while building AI agents for logistics. We needed to gather a lot of information from our clients for onboarding and tried everything: spreadsheets, forms, custom UIs, AI agents, and calls where we would accompany them while they filled things out.

The calls were the best solution — the user understood everything, the data came back complete, and blockers got resolved in real time. The problem was that calls don't scale.

We built Roxels to make them scale.

Built Different

Capabilities a human team member cannot match at scale

FAQ

Frequently asked questions

Got questions about Roxels?

We’ve got answers.

How does Roxels work?

Your team configures a session by defining the goal, the context, and and anything else the AI should know. The user receives a link or clicks on the embedded link, joins the call, and optionally shares their screen. The AI guides the conversation by voice, adapts to what the user says and shows, and produces structured documentation when the session ends.

Can Roxels complete the process for the user?  

Yes. Roxels can guide users step by step while they maintain control, or handle the entire flow on their behalf. When users prefer to delegate, Roxels gathers the required information through conversation and sends structured data to your backend via webhook.

What languages does it support?

Roxels holds conversations in any language. The AI adapts to the language the user speaks.

Does the user need to install anything?

No. The user clicks a link and joins from their browser. Screen sharing is optional and permission-based.

What output does it produce?

Each session generates structured data that can be sent directly to your backend via webhook, or delivered as documentation: summaries, checklists, completed forms, configuration records, or tickets.

Can I customize what the AI asks and knows?

Yes. Every session is pre-configured with goals, context, and specific knowledge. Your team controls what the AI covers and how it behaves.

How is this different from a chatbot?

Roxels holds a real voice conversation and observes the user's screen in real time. It follows goals — not a rigid script. It asks follow-up questions based on what it hears and sees, and adapts the way a human expert would. It can also handle the process entirely when the user prefers to delegate.

What use cases are available now?

Customer Onboarding and Guided Setup & Forms. Support, HR & Training, and Discovery Calls are coming soon.

What if the person who understands your product best could be right there with every user, simultaneously?

Roxels turns high-touch interactions into scalable, documented sessions.